Twitter's origins lie in a "daylong brainstorming session" held by board members of the podcasting company Odeo. Jack Dorsey, then an undergraduate student at New York University, introduced the idea of an individual using an SMS service to communicate with a small group. The original project code name for the service was twttr, the disemvowelled version of the word twitter, an idea that Williams later ascribed to Noah Glass,inspired by Flickr and the five-character length of American SMS short codes. The decision was also partly due to the fact that the domain twitter.com was already in use, and it was six months after the launch of twttr that the crew purchased the domain and changed the name of the service to Twitter. The developers initially considered "10958" as a short code, but later changed it to "40404" for "ease of use and memorability". Work on the project started on March 21, 2006, when Dorsey published the first Twitter message at 12:50 p.m. PST (UTC−08:00): "just setting up my twttr". Dorsey has explained the origin of the "Twitter" title:
...we came across the word "twitter", and it was just perfect. The definition was "a short burst of inconsequential information", and "chirps from birds". And that's exactly what the product was.
The first Twitter prototype, developed by Dorsey and contractor Florian Weber, was used as an internal service for Odeo employees.The full version was introduced publicly on July 15, 2006. In October 2006, Biz Stone, Evan Williams, Dorsey, and other members of Odeo formed Obvious Corporation and acquired Odeo, together with its assets—including Odeo.com and Twitter.com—from the investors and shareholders.Williams fired Glass, who was silent about his part in Twitter's startup until 2011.Twitter spun off into its own company in April 2007. Williams provided insight into the ambiguity that defined this early period in a 2013
With Twitter, it wasn't clear what it was. They called it a social network, they called it microblogging, but it was hard to define, because it didn't replace anything. There was this path of discovery with something like that, where over time you figure out what it is. Twitter actually changed from what we thought it was in the beginning, which we described as status updates and a social utility. It is that, in part, but the insight we eventually came to was Twitter was really more of an information network than it is a social network.
2007–2010
The tipping point for Twitter's popularity was the 2007 South by Southwest Interactive (SXSWi) conference. During the event, Twitter usage increased from 20,000 tweets per day to 60,000. "The Twitter people cleverly placed two 60-inch plasma screens in the conference hallways, exclusively streaming Twitter messages," remarked Newsweek's Steven Levy. "Hundreds of conference-goers kept tabs on each other via constant twitters. Panelists and speakers mentioned the service, and the bloggers in attendance touted it."Reaction at the conference was highly positive. Blogger Scott Beale said that Twitter was "absolutely ruling" SXSWi. Social software researcher Danah Boyd said Twitter was "owning" the conference. Twitter staff received the festival's Web Award prize with the remark "we'd like to thank you in 140 characters or less. And we just did!"
The company experienced rapid initial growth. It had 400,000 tweets posted per quarter in 2007. This grew to 100 million tweets posted per quarter in 2008. In February 2010, Twitter users were sending 50 million tweets per day.In 2009, Twitter won the "Breakout of the Year" Webby Award.On November 29, 2009, Twitter was named the Word of the Year by the Global Language Monitor, declaring it "a new form of social interaction". By March 2010, the company recorded over 70,000 registered applications. As of June 2010, about 65 million tweets were posted each day, equaling about 750 tweets sent each second, according to Twitter.As of March 2011, that was about 140 million tweets posted daily. As noted on Compete.com, Twitter moved up to the third-highest-ranking social networking site in January 2009 from its previous rank of twenty-second.
Twitter's usage spikes during prominent events. For example, a record was set during the 2010 FIFA World Cup when fans wrote 2,940 tweets per second in the thirty-second period after Japan scored against Cameroon on June 14, 2010. The record was broken again when 3,085 tweets per second were posted after the Los Angeles Lakers' victory in the 2010 NBA Finals on June 17, 2010, and then again at the close of Japan's victory over Denmark in the World Cup when users published 3,283 tweets per second.[ The record was set again during the 2011 FIFA Women's World Cup Final between Japan and the United States, when 7,196 tweets per second were published. When American singer Michael Jackson died on June 25, 2009, Twitter servers crashed after users were updating their status to include the words "Michael Jackson" at a rate of 100,000 tweets per hour.The current record as of August 3, 2013, was set in Japan, with 143,199 tweets per second during a television screening of the movie Castle in the Sky (beating the previous record of 33,388, also set by Japan for the television screening of the same movie).
The first unassisted off-Earth Twitter message was posted from the International Space Station by NASA astronaut T. J. Creamer on January 22, 2010. By late November 2010, an average of a dozen updates per day were posted on the astronauts' communal account, @NASA_Astronauts. NASA has also hosted over 25 "tweetups", events that provide guests with VIP access to NASA facilities and speakers with the goal of leveraging participants' social networks to further the outreach goals of NASA. In August 2010, the company appointed Adam Bain from News Corp.'s Fox Audience Network as president of revenue.[relevant? – discuss]
Twitter acquired application developer Atebits on April 11, 2010. Atebits had developed the Apple Design Award-winning Twitter client Tweetie for the Mac and iPhone. The application, now called "Twitter" and distributed free of charge, is the official Twitter client for the iPhone, iPad and Mac.
2010–2014
From September through October 2010, the company began rolling out "New Twitter", an entirely revamped edition of twitter.com. Changes included the ability to see pictures and videos without leaving Twitter itself by clicking on individual tweets which contain links to images and clips from a variety of supported websites including YouTube and Flickr, and a complete overhaul of the interface, which shifted links such as '@mentions' and 'Retweets' above the Twitter stream, while 'Messages' and 'Log Out' became accessible via a black bar at the very top of twitter.com. As of November 1, 2010, the company confirmed that the "New Twitter experience" had been rolled out to all users. In 2019, Twitter was announced to be the 10th most downloaded mobile app of the decade, from 2010 to 2019.
On April 5, 2011, Twitter tested a new homepage and phased out the "Old Twitter". However, a glitch came about after the page was launched, so the previous "retro" homepage was still in use until the issues were resolved; the new homepage was reintroduced on April 20. On December 8, 2011, Twitter overhauled its website once more to feature the "Fly" design, which the service says is easier for new users to follow and promotes advertising. In addition to the Home tab, the Connect and Discover tabs were introduced along with a redesigned profile and timeline of Tweets. The site's layout has been compared to that of Facebook.On February 21, 2012, it was announced that Twitter and Yandex agreed to a partnership. Yandex, a Russian search engine, finds value within the partnership due to Twitter's real time news feeds. Twitter's director of business development explained that it is important to have Twitter content where Twitter users go.On March 21, 2012, Twitter celebrated its sixth birthday while also announcing that it had 140 million users and 340 million tweets per day. The number of users was up 40% from their September 2011 number, which was said to have been at 100 million at the time.
On June 5, 2012, a modified logo was unveiled through the company blog, removing the text to showcase the slightly redesigned bird as the sole symbol of Twitter.On December 18, 2012, Twitter announced it had surpassed 200 million monthly active users. Twitter hit 100 million monthly active users in September 2011.
On January 28, 2013, Twitter acquired Crashlytics in order to build out its mobile developer products. On April 18, 2013, Twitter launched a music app called Twitter Music for the iPhone.On August 28, 2013, Twitter acquired Trendrr, followed by the acquisition of MoPub on September 9, 2013.As of September 2013, the company's data showed that 200 million users sent over 400 million tweets daily, with nearly 60% of tweets sent from mobile devices.
During Super Bowl XLVII on February 3, 2013, the power went out in the Mercedes-Benz Superdome Mondelez International vice president Lisa Mann was asked to tweet, "You can still dunk in the dark", referring to Oreo cookies. She approved, and as she told Ad Age in 2020, "literally the world changed when I woke up the next morning." This became a milestone in the development of commenting daily on culture.
2014–2020
In April 2014, Twitter underwent a redesign that made the site resemble Facebook somewhat, with profile picture and biography in a column left to the timeline, and a full-width header image with parallax scrolling effect.[a] That layout was used as main for the desktop front end until July 2019, undergoing changes over time such as removal of shortcut buttons to jump to the previous or next tweet in early 2017, and rounded profile pictures since June 2017.
In April 2015, the Twitter.com desktop homepage changed. Later in the year it became apparent that growth had slowed, according to Fortune, Business Insider, Marketing Land and other news websites including Quartz (in 2016).
Since May 2018, tweet replies deemed by an artificial intelligence to be detractive from conversation are initially hidden, and only loaded through actuating a Show more replies button at the bottom.
In 2019, Twitter released another redesign of its user interface[82] and ended support for TLS 1.0 and 1.1 connections.
2020–2022
Twitter experienced considerable growth in 2020, possibly due to the COVID-19 pandemic. The platform also was increasingly used for misinformation related to the pandemic.Twitter announced in March 2020 that it would start marking tweets which may contain misleading information, in some cases it will provide links to pages of fact-checking information.
A major hack of Twitter on July 15, 2020, affected 130 high-profile accounts, both verified and unverified ones such as Barack Obama, Bill Gates, and Elon Musk; the hack allowed bitcoin scammers to send tweets via the compromised accounts that asked the followers to send bitcoin to a given public address, with the promise to double their money.[ Within a few hours, Twitter disabled tweeting and reset passwords from all verified accounts. Analysis of the event revealed that the scammers had used social engineering to obtain credentials from Twitter employees to access an administration tool used by Twitter to view and change these accounts' personal details as to gain access as part of a "smash and grab" attempt to make money quickly, with an estimated US$120,000 in bitcoin deposited in various accounts before Twitter intervened.several law enforcement entities including the FBI launched investigations into the attack to determine the perpetrators over concerns of broader implications of such a hack in the future.
On June 1, 2020, Twitter deactivated the legacy desktop front end of their web site that had originally been introduced in 2014, leaving the progressive web app version which was originally introduced in April 2017 as "Twitter Lite" for mobile phonesand used by default since July 2019 as the only option.
In November 2020, Twitter announced that it would develop a social audio feature on its platform. Later, In December 2020, Twitter began beta testing its social audio feature known as Spaces with iOS users on their platform.
"M2 Mobile Web", the original mobile web front end of Twitter, later served as fallback legacy version to clients without JavaScript support and incompatible browsers such as game consoles with limited web browsing capability. It was shut down in December 2020.
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